ATLANTA & DUNSTABLE, England-- ( BUSINESS WIRE )--The Coca-Cola Company today announced that it has completed the acquisition of Costa Limited from Whitbread PLC. The $4.9 billion transaction Stafford adds, “While Chinese expansion will be the first port of call for Costa, the US will likely follow behind. While growth for iced coffee products from retailers is moderate, the sheer size of the market makes it an attractive investment opportunity for Costa, especially now that it will gain access to Coca-Cola’s experienced marketing and distribution operations in the country. The US beverage giant Coca-Cola is buying the British coffee-shop chain Costa Coffee in a surprise acquisition. The British company Whitbread is selling Costa for £3.9 billion, or $5.1 billion. Coca-Cola accomplished this in late 2018/early 2019 with its $5.1B dollar acquisition of Costa Coffee. Source: The Coca-Cola Company Today, Coca-Cola is much more diversified than even just 5-7 Acquirer: Coca-Cola Company. Target: Costa Limited. Estimated value: $5.1bn. Announcement date: 21/08/2018. Acquirer Advisors: Rothschild & Co. Target Advisors: Goldman Sachs, Morgan Stanley, Deutsche Bank. Whitbread’s divestiture of the Costa Coffee chain stems from mounting pressure from hedge funds holding shares in the company. Though Costa was acquired by Whitbread in 1995 and subsequently purchased by The Coca-Cola Company in 2019. The Coca-Cola acquisition completely redefined Costa’s growth trajectory, putting the company on an ambitious accelerated path to global growth. However, in pursuing their objectives, they faced a crucial limitation: post-acquisition they The Bodyarmor deal is Coke's largest brand acquisition, topping its purchase of Costa Coffee in 2018 for $5.1 billion. Shares of Coke have risen 2% this year, giving it a market value of $242 billion. Gold Peak, a national brand, and the regional Peace Tea offering will now anchor the company’s ready-to-drink tea (RTD) strategy in North America. “Shifting from a three-brand tea portfolio to a prioritized two-brand tea lineup will free up investment resources and supply chain capacity to better meet consumer needs and capture share in the Coca-Cola has already been burned by the ‘hot coffee’ category before - when it invested USD 2.0 billion in Keurig back in 2014 - and it can now be argued that Costa’s acquisition has the oEv0.

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